Case studyConsumer Electronics

My Phone

A unified platform integrating mobile device commerce with an internal operational workflow for maintenance, trade-ins, and service lifecycle management.

DisciplineDigital Commerce & Operations
SectorConsumer Electronics
Operational VisibilityCentralized
Order LifecycleFully Digitized
My Phone

The Challenge

My Phone is a comprehensive web-based platform that transcends traditional e-commerce by tightly coupling customer-facing retail with deep internal operational workflows. Customers can browse devices, request trade-ins, and submit maintenance tickets, which immediately enter a structured lifecycle managed by an internal dashboard. The system ensures total visibility over service requests from initiation through engineering assessment to final completion.

Inside the Product

My Phone
  1. 01 — storefront

    Customer Storefront

    The digital commerce layer allows users to explore available mobile devices, compare specifications, and review pricing. The UI prioritizes high-quality product imagery and seamless navigation to drive conversion.

    Customer Storefront
  2. 02 — product details

    Product Details & Selection

    Detailed product pages provide comprehensive device information, stock availability from the internal ERP, and dynamic pricing configurations based on storage and color selections.

    Product Details & Selection
  3. 03 — service request

    Service & Trade-in Request

    A structured, step-by-step digital flow allowing customers to request device repairs or trade-ins. Users input device conditions, upload images, and receive immediate preliminary assessments.

    Service & Trade-in Request
  4. 04 — operations dashboard

    Internal Operations Dashboard

    The core of the system. This enterprise dashboard provides operations managers with real-time visibility into all incoming customer requests, pending orders, and ongoing maintenance lifecycles.

    Internal Operations Dashboard
  5. 05 — repair ticket

    Repair & Service Ticket

    Customer requests are converted into structured service tickets. Internal engineering teams track the device status, assign work, log repair actions, and follow the request through to completion.

    Repair & Service Ticket

The Solution

We engineered a dual-surface platform. The public application provides a seamless commerce and service-request experience, while the internal operational dashboard centralizes work order management. Every customer request dynamically generates a traceable ticket, allowing internal staff to progress the device through its entire operational lifecycle.

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